Networking-Change the Game

Unfortunately, many nonprofit organizations do not participate or attend networking events. I get it! Back in the day, my comfort zone was safely tucked behind the light of a computer monitor. Stepping out from that zone can be very unnerving. I did not understand the point or positive impact of networking. 

I soon learned that networking was about meeting people, developing friendships, and becoming a referral advocate for others. Today’s business world demands some form of networking, whether in person or via social media, networking is vital for success.

That said, networking groups are NOT all alike. There are many networking groups to choose from, and it is important to choose wisely. Visit several groups and carefully select a networking group that is a good fit for you, your business/organization, and your schedule. Be careful that you do not over-extend yourself by spending too much time in several groups. Time is money. Belonging to more than one or two groups can be counterproductive. Some networking groups are free to attend, have few rules and restrictions, and focused on connections, while others charge membership fees, mandated attendance requirements, and focus primarily on promoting others within their respective circle. Test the waters before making the networking plunge.  ​​

Networking is an untapped resource for nonprofits. Networking affords nonprofit organizations a captive audience moment but should never be used to solicit funding. Networking offers an opportunity to spread awareness about the organization's projects, programs and services, and helps encourage volunteers. While online networking (social media) is fine, nothing can replace a personal encounter. Relationships made through networking last a lifetime. Trust me, I know!